Sunday, July 18, 2010

Master Disaster 3: The Jargon-aut

Our business is infested with idiots who try to impress by using pretentious jargon.” 
-- David Ogilvy (quote from

If you like jargon, you will absolutely adore the draft Utica Master Plan . . .

  • "The City will promote Green Building & Home Rehabilitation in its neighborhoods by incorporating Leadership in Energy and Environmental Design (LEED) for Neighborhood Development principles."  (p. 30).
  • "Adopt “Crime Prevention Through Environmental Design” (CPTED) standards for neighborhoods by 2015, detailing action plans for each neighborhood." (p. 30)
  • "Institute a Community Incentive District (CID) grant or loan program." (p. 33). 
  • "Provide funding and support to build Neighborhood Associations, Block Coalitions, and community empowerment programs in all neighborhoods city-wide." (p.33).
  • "Implement “Safescape principles to enhance sense of comfort and safety downtown." (p. 45).
  • "Offer a resource, perhaps through a BID (Business Improvement District), to help shop owners succeed." (p. 46).
  • "Implement Transportation Demand Management strategies to increase the efficiency of the transportation system." (p. 47).
  •  "Enhance the current farmers market to include more components of the “Slow Food Movement,” using local farmers currently involved in the movement." (p. 59).
  • "Consider establishment of a Land Bank program." (p. 75).
  • "Partner with business, labor and higher education institutions to make sure residents are trained in fields that align with regional cluster needs." (p. 76).
  • "Develop a new lighting ordinance consistent with Dark Sky principles." (p. 89).
  • "Adopt a Complete Streets Policy that provides streets that have facilities for all users, including pedestrians, bicyclists, transit users and motorists, to the extent appropriate for the land use or the context of the street." (p. 91).
  • "Work with the New York State Department of Transportation to incorporate context sensitive solutions along the North-South Arterial." (p. 91 -- This one is my personal favorite jargon from the UMP -- What's your favorite?).
Who are they impressing? . . . and What are they hiding? 

(More "Master Disaster" series to come)

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