Per the OD: Our view: Airport needs more aggressive marketing effort
According to the editorial, Fixed Base Operations at Griffiss "International" Airport simply have not produced the profits anticipated (hoped-for) by Oneida County. But the OD has the answer:
What’s really needed is more aggressive marketing of the airport. That needs to be a combined effort, with the county, Mohawk Valley EDGE and the airport commissioner working in partnership with Million Air — Freeman Holdings’ franchise name — to secure more business. Their success would benefit everyone.The unstated assumption, of course, is that there is a market for what Griffiss has to offer. . . This seems to be a reoccurring error of our "build it and they will come" county leaders who repeatedly show their ignorance of business basics by spending lots of money on facilities without knowing precisely what needs are currently unserved or underserved locally, how local people are coping with their needs, and who this region's competition might be. This blog talked about the County's lack of basic business information back in 2008 for example.
While it is possible that there is a perfect niche for Griffiss "International" Airport to fill, it is not clear what that niche might be (though there were signs of needs in the air cargo department about 10 years ago). What is needed is a Marketing STUDY to determine what niches GIA might fill.
Diving into an "aggressive marketing effort" without knowing the market may result in Oneida County spending a ton of money and effort on the equivalent of marketing snow to Eskimos.